Converting more customers is, of course, the crowning achievement of your structured digital marketing strategy. Retargeting, nurturing, and conversion rate optimization can be used to remind and persuade your audience to make a purchase either online or in person through phone or face-to-face channels if you value these options.
Check the level of detail in your website’s personalization. A report from SmarterHQ says that 91% of customers are more likely to buy from brands that offer personalized content.